Wearable tech mannequin WHOOP has launched its first advertising campaign in Australia, with Spark Foundry dealing with companionships and media after being awarded the mannequin’s media account in December 2021.
For the mannequin’s native launch Spark Foundry secured companionships with extreme-profile Australian athletes and health personalities and launched tactical audio integrations.
The agency was additionally Responsible for main the media method, planning and buying for, working with WHOOP on a advertising campaign designed to infiltrate and excite health and sporting communities, whereas additionally driving consciousness of the mannequin by demonstrating its merchandise in movement.
The 60-second hero spot produced for the advertising campaign was created in house by WHOOP, and Is about to run on Tv and BVOD all by way of Might, whereas the companionships will proceed till July.
Brianna Davis, ANZ advertising lead at WHOOP, said: “We’re excited to be working with Spark to proceed To assemble out our membership base in Australia. Spark’s elemented understanding of the native market has assisted us construct a advertising campaign Which will join with Aussies Who’re focused on greater understanding and enhancing their well being and health. By showcasing WHOOP in movement, we are purposeing to show the element and personalisation of The information WHOOP provides, particularly when As in contrast with completely different health wearables On the market.”
Spark Foundry shopper companion, Manmeet Dhillon, said: “WHOOP Might be the most superior health wearable Out there on the market, and We look forward To serving to velocity up WHOOP memberships, and finally construct a loyal shopper base for the mannequin Inside the area. Through a focused media strategy, our purpose is to infiltrate tradition – inspiring and emovementally partaking Australian …….